About Us

Forgewater is a specialist UK fishing flies wholesaler supplying premium barbless flies to retailers, fisheries, fly fishing guides, clubs and estates.

We supply both individual wholesale fly patterns and carefully curated fly selections. We can also create uniquely branded selections designed specifically around your water, your season and your customers.

Whether you need proven individual patterns for your fly display or a fully branded selection for a particular river, fishery or guiding business, Forgewater offers a flexible approach to fly fishing wholesale.

Wholesale Fishing Flies

Our wholesale range includes individual river and stillwater fly patterns for trade customers throughout the UK.

The range covers dry flies, nymphs, buzzers, streamers, lures, tungsten patterns and other dependable flies for modern fly fishing.

Patterns such as the Barbless Lava Tail, Deer Hair Emerger, Barbless Foam Eyed Daddy and Tactical Tungsten PTN are selected because they are proven, practical and commercially relevant.

Our focus is not on creating the largest possible catalogue. It is on supplying fishing flies that are well made, competitively priced and designed to catch fish.

Curated Fly Selections

Alongside individual patterns, we supply ready-made fly selections for retailers, fisheries, guides and other fly fishing businesses.

These selections bring together complementary patterns for a particular species, method, season or type of water. They make choosing flies easier for anglers while giving trade customers a practical, well-presented product to sell.

Selections can be supplied under the Forgewater brand or developed as part of a bespoke own-branded range.

Uniquely Branded Selections for Your Water

This is where Forgewater offers something genuinely different.

We create custom branded fly selections specifically for your river, fishery, club, estate, guiding business or retail market.

Each selection can be built around:

• Your water
• Your target species
• Your local hatches
• Your preferred fishing methods
• Your season
• Your customers
• Your own branding

Rather than placing your logo on a generic box of flies, we work with you to create a selection that feels relevant to the anglers buying it.

Your branding. Your water. Your customers.

Fly Fishing Guides

A professional fly fishing guide operates on reputation. When a client asks what flies they used during the day, a generic recommendation is easily forgotten.

A bespoke Forgewater guide selection can be built around the guide’s actual working flies, chosen for their river, season and preferred methods.

Packaged under the guide’s own branding, the selection becomes part of the overall guiding experience.

• Clients can leave with the flies they successfully used
• The guide’s professional identity is reinforced
• Additional revenue can be generated after guided days
• Small, focused ranges reduce the need to hold excessive stock

A successful day on the water can become the start of an ongoing relationship with the client.

Fisheries

A generic display of flies often leaves visiting anglers unsure what to choose.

A fishery-specific Forgewater selection removes much of that guesswork. The flies can be chosen around the venue, its fish, its seasonal conditions and the methods that regularly work there.

• Anglers can buy with greater confidence
• Water-specific products can improve sell-through
• Customers are less likely to choose unsuitable patterns
• The fishery presents a more professional retail offer

When anglers catch fish on flies labelled specifically for the venue, they are more likely to return for replacements.

Fly Fishing Retailers

Forgewater supplies individual wholesale fishing flies for conventional retail displays, as well as curated and own-branded selections.

This allows retailers to combine familiar core patterns with more distinctive products designed around local rivers, stillwaters and seasonal opportunities.

• Stock proven individual fly patterns
• Create exclusive local fly selections
• Develop own-branded products
• Reduce customer decision fatigue
• Offer ranges that competitors cannot directly replicate

Instead of simply reselling the same products as every other shop, retailers can create a more relevant offer for their local anglers.

Fishing Clubs and Estates

Fishing clubs and private estates often want members and visiting anglers to use appropriate, responsibly specified flies.

A bespoke Forgewater selection can be created around the club’s waters, preferred methods and fishery standards.

• Premium barbless flies
• Patterns suited to the club’s waters
• Improved member and visitor experience
• Added value for membership
• An additional source of club or estate revenue

The result is a simple, practical range that supports both fishing quality and fish welfare.

Why Choose Forgewater?

Forgewater combines practical fly fishing knowledge with a flexible wholesale service.

We understand that some trade customers want dependable individual patterns, while others want curated selections or a completely bespoke branded range.

• Individual wholesale fly patterns
• Curated river and stillwater selections
• Bespoke branded fly collections
• Premium barbless flies
• UK market knowledge
• Products designed for real anglers and real waters

We do not believe every customer should sell the same generic selection.

We believe the strongest fly ranges are built around the water they are intended to fish.

Fly Fishing Wholesale Built Around Your Business

Whether you require individual fishing flies wholesale, ready-made fly selections or a uniquely branded range designed around your own water, Forgewater can help you create a commercially effective offer.

Simple. Effective. Built around your water.